Entertainment

Executive Producer Alexis Núñez Oliva and the Rapid Growth of Radio and Television Industries in Cuba and Mexico

December 22, 2022

Radio and television broadcasting ruled the airwaves of the international media industry before digital media took over in the late 1990s after increased internet use. Although many people use the internet for news, entertainment, sports, and other media-related activities, television shows still attract millions of viewers. Television and radio have a long history going back to the early 20th Century when radio broadcasts were a primary medium for the masses to listen to news and entertainment programs. Radio sets were widely used in the late 1930s, but television broadcasting started in the late 1940s after World War II as a medium for entertainment, news, propaganda, and advertisement.

The United States, the United Kingdom, Australia, and Germany were among the few countries that started commercial television broadcasts in the 1940s. However, the popularity and broadcasts increased rapidly in other regions as the sales of television sets increased. Cuba was among the first countries after the United States to test color television broadcasts in 1946. The government officially started color television broadcasting in the 1950s, and radio stations were quick to start television stations for disseminating news and entertainment to the public. Cuban television broadcasting and production developed rapidly from humble beginnings of radio-styled information, and variety shows to a plethora of segments on the five digital television stations.

Television producers played a primary role in improving the quality of television programming in Cuba by offering new and unique programs and shows to the public while remaining within the guidelines provided by the government. The Cuban television media witnessed phenomenal growth due to the contribution of numerous producers, directors, hosts, and presenters like Alexis Núñez Oliva. He is also among the prominent television personalities that elevated Cuban television to national prominence. Oliva is an executive producer, radio host, author, and 0digital media content developer with decades of experience in the television and media industries.

Alexis Núñez Oliva started his media career in the late 1980s by hosting a radio show, Entre ocho y diez on Cuban radio channel Radio Ciudad de la Habana. He also presented a television show called En confianza on Televisión Cubana from 1989 to 1991and published a book in 1989, De vuelta y vuelta, comprising a collection of humorous stories. Oliva produced and created several shows for the Cuban television audience in the late 1980s before moving to Mexico in 1990. He played a primary role in developing the Mexican radio and television industries by training people in radio and television production, programming, and hosting.

FM radio was in its initial phases in Mexico during the early 1990s. Oliva became one of the industry’s pioneers in Cancun, Mexico, and trained the staff at Radio Turquesa for broadcasting radio shows. He produced several programs for radio and television stations, including Radiopolis, Televisa, TV Azteca, and Canal 7. Alexis Núñez Oliva developed one of the most popular shows on Televisión Azteca called Ciudad Desnuda in 1995. He also created several programs for El Canal de las Estrellas as part of the transformation of Channel 2, including the record-breaking entertainment program called Hoy. Oliva created, produced, and directed several other popular programs throughout the 1990s, including Hoy Sábado, Ritmoson Latino, and Televisa Espectáculos.

Alexis Núñez Oliva rose through the ranks of the television industry to become the General Director of the 4TV channel. He became the Televisa Advisor for Univision and developed the first diploma in television production to train students in multiple segments. Oliva played a primary role in the growth of the television and media industries in Cuba and Mexico because of his creative contributions. He is also the executive producer and director of 7 Emociones, a program production and content development company. He also created the first quarantine-focused program La Cuarentena for UNICABLE, Televisa in 2020, comprising actors, producers, writers, editors, and others collaborating from their homes to develop content.

The radio and television industries of Cuba and Mexico witnessed significant growth in the past seven decades due to popular programming. The radio and television shows attracted widespread viewership and audiences due to the efforts of several actors, directors, writers, and producers. People like Alexis Núñez Oliva were essential in the growth of radio and television programming by creating popular shows and programs that rapidly increased viewership across the two countries. The television and media industries in Mexico and Cuba increased rapidly despite competition from satellite channels from other regions due to the captivating and exciting content developed by producers.