Evrima Chicago
Fashion & Retail

TIMO Aims To Be Next Generation In Men's Swimwear

Jul 19, 2021

When it comes to men's swimwear, if function, performance, and bold style is your concern, opt for TIMO. Founder Pow Foongfaungchaveng introduces a new line of swim briefs and beach shorts that combine a downtown preppy look with modern tailoring, bold prints, and a quirky story. Founded in August 2011 by Pow Foongfaungchaveng, who is also acting as the brand's creative director, the brand has a plan to change up the swimwear game while practicing a clever sustainable strategy.

Prior to founding TIMO TRUNKS, Pow Foongfaungchaveng, a law graduate from King’s College London, has worked in diverse design industry and luxury management. Running no shortage of strategy, ultra luxury standards are applied to the making of TIMO, yer maintain to look fresh and young. And speaking of luxury, Foongfaungchaveng began his career at the young age of 23—- as a brand manager for two of the most exclusive luxury watch brands Vacheron Constantin, and Lange & Sohne in Thailand. Subsequently, he moved on to become a curator for prestigious Thailand’s Creative and Design Centre (TCDC). To date, A Cannes-award-winning marketeer, he sits at AP Thailand, one of Asia’s giant property conglomerates as “Director of Corporate Strategy”. He acts as an Honorary Advisor to Queen Sirikit Museum of Textiles, at Bangkok’s Grand Palace.

Let's face it, swimwear is evolving. Just over a decade ago, the swimwear industry was stagnant. Even now, the market is flooded with an abundant amount of brands offering the same product offerings - just in new colors. Now, swim trunks have become a diverse market with options for every activity and style. However, it’s tough to establish a clever strategy that addresses consumer needs for men both efficient and sustainable products.

In my opinion, I find TIMO to represent a new baseline in men's swimwear by which sets a standard for future versions to be. Their offerings are precisely tailored designed convenient lightweight and “super fast-drying fabric” that won’t fade dramatically over time. The bold geometric designs fit comfortably on your waist and body without looking out of style. If your goal is to stand out with your swim style this season in austerely bold geometric print swim trunks, look no further. These creative designs are sure to attract some positive attention.

The vast majority of consumers today want to help save the planet, but don’t want to sacrifice style nor performance. TIMO utilizes a brilliant strategy that I mention quite often here at Forbes. Pow Foongfaungchaveng’s strategy is to manufacture products in geographical locations near to the retail outlets where the collection is sold. By doing this, the carbon footprint of shipping is tremendously reduced - thus adhering to a promising sustainable path while creating jobs. TIMO excels in unique prints and are often spotted being worn by the on-trend fashion consumers. What’s more, for those who are fans of competitive swimming and surfing, TIMO’s got you covered.

Even if you’re the type of guy who doesn’t do much swimming, TIMO’s product offerings present a number of stylish men’s bathing suits and swim trunks that have the versatility to become your weekend wear go-to with moisture-wicking and quick-drying fabric, perfect for summer 2021.

JD: In your words, what makes this brand unique

The vast majority of consumers today want to help save the planet, but don’t want to sacrifice style nor performance. TIMO utilizes a brilliant strategy that I mention quite often here at Forbes. Pow Foongfaungchaveng’s strategy is to manufacture products in geographical locations near to the retail outlets where the collection is sold. By doing this, the carbon footprint of shipping is tremendously reduced - thus adhering to a promising sustainable path while creating jobs. TIMO excels in unique prints and are often spotted being worn by the on-trend fashion consumers. What’s more, for those who are fans of competitive swimming and surfing, TIMO’s got you covered.

Even if you’re the type of guy who doesn’t do much swimming, TIMO’s product offerings present a number of stylish men’s bathing suits and swim trunks that have the versatility to become your weekend wear go-to with moisture-wicking and quick-drying fabric, perfect for summer 2021.

When it comes to men's swimwear, if function, performance, and bold style is your concern, opt for TIMO. Founder Pow Foongfaungchaveng introduces a new line of swim briefs and beach shorts that combine a downtown preppy look with modern tailoring, bold prints, and a quirky story. Founded in August 2011 by Pow Foongfaungchaveng, who is also acting as the brand's creative director, the brand has a plan to change up the swimwear game while practicing a clever sustainable strategy.

Prior to founding TIMO TRUNKS, Pow Foongfaungchaveng, a law graduate from King’s College London, has worked in diverse design industry and luxury management. Running no shortage of strategy, ultra luxury standards are applied to the making of TIMO, yer maintain to look fresh and young. And speaking of luxury, Foongfaungchaveng began his career at the young age of 23—- as a brand manager for two of the most exclusive luxury watch brands Vacheron Constantin, and Lange & Sohne in Thailand. Subsequently, he moved on to become a curator for prestigious Thailand’s Creative and Design Centre (TCDC). To date, A Cannes-award-winning marketeer, he sits at AP Thailand, one of Asia’s giant property conglomerates as “Director of Corporate Strategy”. He acts as an Honorary Advisor to Queen Sirikit Museum of Textiles, at Bangkok’s Grand Palace.

Let's face it, swimwear is evolving. Just over a decade ago, the swimwear industry was stagnant. Even now, the market is flooded with an abundant amount of brands offering the same product offerings - just in new colors. Now, swim trunks have become a diverse market with options for every activity and style. However, it’s tough to establish a clever strategy that addresses consumer needs for men both efficient and sustainable products.

JD: In your words, what makes this brand unique

The design print of TIMO, each season in the design process, some 30 already very good designs are rejected, and only the best 12 prints with austere novelty esthetics, are included in the collection.

Swim trunks are all about the prints. We only offer the print patterns that we think are the newest, ones that have never been done before. We have launched over a unique prints. We even have a print archive at TIMO studio.

Girls, It is harder for men to buy a new pair of swim trunks, they use the old ones for years and years. capture men, the print must punch them in the face.

What have been your efforts in reducing your carbon footprint moving forward?

When it comes to men's swimwear, if function, performance, and bold style is your concern, opt for TIMO. Founder Pow Foongfaungchaveng introduces a new line of swim briefs and beach shorts that combine a downtown preppy look with modern tailoring, bold prints, and a quirky story. Founded in August 2011 by Pow Foongfaungchaveng, who is also acting as the brand's creative director, the brand has a plan to change up the swimwear game while practicing a clever sustainable strategy.

Prior to founding TIMO TRUNKS, Pow Foongfaungchaveng, a law graduate from King’s College London, has worked in diverse design industry and luxury management. Running no shortage of strategy, ultra luxury standards are applied to the making of TIMO, yer maintain to look fresh and young. And speaking of luxury, Foongfaungchaveng began his career at the young age of 23—- as a brand manager for two of the most exclusive luxury watch brands Vacheron Constantin, and Lange & Sohne in Thailand. Subsequently, he moved on to become a curator for prestigious Thailand’s Creative and Design Centre (TCDC). To date, A Cannes-award-winning marketeer, he sits at AP Thailand, one of Asia’s giant property conglomerates as “Director of Corporate Strategy”. He acts as an Honorary Advisor to Queen Sirikit Museum of Textiles, at Bangkok’s Grand Palace.

Let's face it, swimwear is evolving. Just over a decade ago, the swimwear industry was stagnant. Even now, the market is flooded with an abundant amount of brands offering the same product offerings - just in new colors. Now, swim trunks have become a diverse market with options for every activity and style. However, it’s tough to establish a clever strategy that addresses consumer needs for men both efficient and sustainable products.

In my opinion, I find TIMO to represent a new baseline in men's swimwear by which sets a standard for future versions to be. Their offerings are precisely tailored designed convenient lightweight and “super fast-drying fabric” that won’t fade dramatically over time. The bold geometric designs fit comfortably on your waist and body without looking out of style. If your goal is to stand out with your swim style this season in austerely bold geometric print swim trunks, look no further. These creative designs are sure to attract some positive attention.

The vast majority of consumers today want to help save the planet, but don’t want to sacrifice style nor performance. TIMO utilizes a brilliant strategy that I mention quite often here at Forbes. Pow Foongfaungchaveng’s strategy is to manufacture products in geographical locations near to the retail outlets where the collection is sold. By doing this, the carbon footprint of shipping is tremendously reduced - thus adhering to a promising sustainable path while creating jobs. TIMO excels in unique prints and are often spotted being worn by the on-trend fashion consumers. What’s more, for those who are fans of competitive swimming and surfing, TIMO’s got you covered. Even if you’re the type of guy who doesn’t do much swimming, TIMO’s product offerings present a number of stylish men’s bathing suits and swim trunks that have the versatility to become your weekend wear go-to with moisture-wicking and quick-drying fabric, perfect for summer 2021.

JD: In speaking about the modern consumer, talk to Forbes about technical advancements within the fabrications?

With COVID situations, we are surprised that our swimwear increased in sales. People are so suppressed and dying to travel, our online shop increases in double revenue since the last global lockdown.

Because of Covid, Travelers are willing to spend more, in terms of price point and the number of items, in preparing for their holiday trips a bit more special, different from when we have first assumed otherwise.

The mentality of customers is more generous in treating themselves for a special occasion such as vacations or even beach parties. Everyone wants to “live it now”, it seems.

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